A concept rebrand for a bespoke performance road bike business located in Stowmarket, Suffolk. The current branding lacked any enthusiasm and conviction. My approach to the brand was to make a confident sports brand with a striking brand mark.
Using mainly the 'A' I created a strong brand mark with subtle hints at cycling; Most noticeably the idea of an arrow helps to cement the idea of driving for better and going further by using Aspire Bikes. The use of the extended lines I was able to hint at the lines used in the velodrome. The same lines also create a sense of distance and the go forward attitude needed to road cycle competitively.