Motion BMX Ad Campaign

2015

The idea was to create a advertising campaign that can bridge the gap between going into a bike shop and seeing the products to just seeing a flat image on a poster. In this project I collaborated with Augment (www.augment.com) to create a truly individual campaign.

Motion BMX Ad Campaign (Concept)

Norwich, NR2 1AB, www.motionbmx.co.uk

The Augment app allows the user to fully interact with the product, the app lets the user to get up close and personal with the products. With more development and a better understanding into animation and CAD software I could have been able to add greater detailing to the bike parts (light effects, decals, textures), I could have also incorporated user interaction or animation into ect model making it truly immersive experience for all users.

3D CADs of The Parts of The Bikes

The Posters

Posters In Use

THANK YOU FOR YOUR TIME

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