Successful posters creatively inform, educate, appeal, protest or persuade, and really catch our attention. They have visual impact. They can also express social concerns and economic, technological, cultural and political changes. They carry a message and aim to reach an audience with immediacy and clarity. The best are innovative and inspiring. Devise a way of promoting the event RIDE London 2016. Poster design is an opportunity to design on a large scale and should be seen as an exciting opportunity to really capture the potential audience.